adidas becomes UFL’s first Global Season Partner

by Join Ufl

adidas is stepping onto the digital pitch as the official Global Season Partner of UFL.

The partnership aims to bridge the worlds of real and virtual football, allowing fans to connect with adidas' iconic brand in a fully interactive way.

Cool things to look out for this season:

adidas Team Pass

The highlight of this collaboration is the adidas Team Pass, drawing inspiration not only from football collections but also from the Originals and Running lines. For some of these iconic franchises, this marks their first-ever appearance in football gaming! Within the Team Pass, you’ll discover gear from legendary adidas franchises such as Predator, F50, Superstar, Samba, Ultraboost, adicolor, and an extra-special bonus edition to be unveiled on December 10th. Building on the spirit of these household names, UFL and adidas have joined forces to craft UFL-exclusive designs for boots, balls, and team kits, offering players an even better gaming experience with premium adidas gear and customisation options.

An essential part of the Team Pass is the brand-new adidas arena. This custom stadium embodies the brand’s unique style and the iconic visual motifs that make us love adidas so much. The venue is also home to a one-of-a-kind mascot, bringing even more unforgettable emotions to your epic goals! Score a point in the adidas arena and unlock unique goal celebrations available only here.

Unique in-game items

With digital boots, gloves, and team kits, adidas will bring its influence and style into the heart of UFL, helping to create a visually rich, realistic, and immersive environment for football fans and gamers alike. Playing UFL lets you experience authentic replicas of real-life gear as well as unique custom drops inspired by adidas' cutting-edge designs. Unlock exclusive adidas gear and rule the digital pitch with style.

Special rewards

Through a series of quests and activations, you can unlock special items and rewards, bringing you one step closer to embodying your favorite football stars and celebrating your passion for football on a new level.

In the first two weeks of the season, you can participate in a time-limited quest, "Goal Maker," and win an exclusive reward—a unique “UFL x adidas Season 1” kit for your club. Take the chance to unlock a unique kit co-created by adidas, blending UFL's and adidas's innovative designs. Complete the quest, claim the kit, and let its stunning glowing stripes help you stand out on the pitch!





Exclusive UFL content will also be featured in the adidas membership program, adiClub. adiClub members can redeem their adiClub points for a code that grants access to exclusive UFL content. The highlight of this pack is the adidas 2024 Tiro Pro adiClub Edition ball, featuring a rare, unique design and available only to adiClub members. Additionally, the pack includes in-game currency: 110 LP and 11,000,000 CP, giving you the tools to customize your team and make it shine.

And there’s another exciting bonus from the adidas and UFL partnership! When you join UFL, create a club, and compete in ranked matches, you’ll receive a personal code that offers a 15% discount on selected real-life items in adidas online stores.* UFL and adidas—connecting the digital football world with the physical one! Shop at adidas online stores, use the code, and become a star on the virtual pitch and in the real world!

* Regional restrictions apply. 

Stay tuned for more updates as adidas and the UFL prepare to unveil a groundbreaking venture that promises to redefine football gaming for the next generation!


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The Goal Maker

A time-limited quest "The Goal maker"

Install UFL on your PlayStation 5, PlayStation 5 Pro, or Xbox Series X|S and create an in-game club. Score 10 goals between 5th of December 2024 and the 19th of December 2024 to earn a unique “UFL x adidas Season 1” kit. 


adiClub Pack

Exclusive ADICLUB PACK available for users of adidas’ adiClub membership program.

Redeem 900 adiClub points to unlock your code for this exclusive UFL content:

 - adiClub game ball: to stand out on the pitch

 - 110 LP: to unlock more unique customization content

 - 11,000,000 CP: to help manage your team to glory

This offer is valid from 5th December 2024 until 4th March 2025.


Special offer

Special adidas offer for UFL players

UFL players who join the game from December 5th 2024 until April 30th, 2025, will have the chance to receive a special offer from adidas. Players who play at least one ranked match will get a personal adidas code that offers a 15% discount on selected items in adidas online stores.

Frequently Asked Questions

1. WHAT IS THE  SPECIAL ADIDAS OFFER?

adidas is offering UFL players a unique one-time-only code that can be redeemed on the adidas online store for 15% off of full-price items*.

2. WHO IS ELIGIBLE FOR THE ADIDAS OFFER?

To be eligible to receive the offer, players must: (a) create in-game UFL club or have already created one, (b) log into UFL, (c) play an online ranked match between 5 December 2024 and 30 April 2025, and (d) be located in one of the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, United Kingdom.

3. HOW CAN I RECEIVE THE CODE?

If you are eligible and fulfill the requirements above, your unique adidas code will show up in the game as a pop-up message when you finish an online ranked match in UFL.

4. WHERE DO I FIND MY RECEIVED CODE?

Your unique adidas code is waiting for you in your UFL account:

  1. Enter the UFL game

  2. Select ‘Events’

  3. Select ‘Gift Codes’

5. WHEN IS THE CODE VALID UNTIL?

You can use codes on adidas.com/ufl from 05.12.2024, until 30.04.2025 in the eligible countries.

6. WHERE DO I REDEEM MY CODE?

You can redeem your code at adidas.com/ufl

7. HOW DO I REDEEM MY CODE?

  1. Visit adidas.com/ufl

  2. Choose an eligible product from the online store. 

  3. Just head to your shopping bag and click ‘Enter promo code’ under your order summary. You can also apply the code on the delivery page. 

  4. A promo code field will appear. Type your code into the field and click ‘Apply.'

For further information, just visit adidas.com/help.

8. IS THIS A MULTIPLE-USE CODE?

No. Your code is a unique one-time only code.

9. I HAVE TROUBLE WITH MY CODE. WHAT SHOULD I DO?

If your adidas code is not working, please go to adidas.com/help for further support.

10. IN WHICH COUNTRIES IS MY CODE ELIGIBLE?

Your code is eligible in the following countries:

Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, The Netherlands, Norway, Poland, Portugal, Spain, Slovakia, Sweden, Switzerland and the United Kingdom. 

 

*This is an online-only limited-time offer (until and including 30/04/2025). The voucher code is valid for 1-time use only for orders placed on adidas.com (website and/or App). The offer excludes delivery costs, is not valid on prior purchases and cannot be combined with any other promotions or discounts. Other exclusions may apply, they will be marked as such on adidas.com. In case of returns or cancellation of your order, please refer to “Returning” on our Support Section https://www.adidas.com/help